Metroplex Interactive

1. Lead lists

Chances are you have a list of emails from your customers, but hopefully you are already reaching out to them on a regular basis so how do you get new email addresses for new potential customers? Buy them of course! One secret of successful email marketing campaigns is that companies buy email addresses from sources that have qualified customers. Magazines and publications your customers frequent are a great example of this. Email list addresses can be purchased (on average) for $.05 to $.25 per address depending on their level of pre-qualification.

2. Set expectations

How do you define success for your email marketing campaign? On average, only 10% or less of recipients will read your email. A smaller percentage will click a link included within your email, and an even smaller percentage will inquire about your products or services or buy something on your website. Therefore, set your expectations accordingly and define your success criteria based on the number of potential new customers you want.

For instance:

Assume 10% of recipients will read your email

Assume 20% of those will click on a link in your email to learn more

Assume 30% of those visiting your website will make an inquiry or purchase.

If you want 100 new potential customers you would need to buy 16,667 email addresses

[10% of 16,667 = 1,667; 20% of 1,667 = 333, 30% of 333 = 100]