Since roughly 2000 internet enabled devices have begun making their way into the vehicle. It started with GPS and RFID devices embedded with cellular antennas to report position or events back to distribution centers. Next, Windows Mobile, Treo and Blackberry operating systems provided a user-friendly interface in a handheld format that was successfully leveraged for a multitude of business applications such as signature capture for package deliveries, access to customer accounts, and the integration of barcode and RFID scanners with cell phones for logistics solutions.
The internet enabled vehicle is a concept already entering maturity – the only thing new is that vehicle manufacturers now accept that they must focus energy on integrating internet data with their vehicle platforms to satisfy consumer and customer demand. Many would agree that the current process of accessing internet data on a cell phone while driving is not the safest approach. Therefore – the question becomes “how do we integrate internet data with the vehicle to make driving safe?” This will be the true focus of vehicle manufacturers. Below are a few concepts worth considering – my predictions – if you will:
1. Combination of Speech Recognition with Email, Text, and Internet Search: This has already been done in some part by Ford’s Sync software embedded in certain vehicles. Sync integrates in-car communication with entertainment options. For instance, Sync reads your incoming text messages and emails and responds accordingly when the driver says “Play Barry Manilow.” In the future, this functionality will become standard in vehicles as manufacturers seek to streamline the integration of the most basic internet functions in their vehicles. Government legislation controlling the use of cell phones while driving will also drive demand for this functionality – hand’s free conversations might become de facto by law. Additionally, internet enabled navigation systems responding to driver requests for directions will become standard, “Take me to the nearest P.F. Changs restaurant.”
2. In-Vehicle Workflow: As stated previously, the first internet enabled cell phone uses focused on business solutions such as logistics and inventory control. However, asking employees to interact with a cell phone while driving creates liabilities and the cost of replacing dropped, damaged or stolen cell phone handsets can be substantial. In the future, vehicle manufacturers and internet enabled device manufacturers will find new ways to integrate screens into vehicle interiors allowing employees to interact with workflow software in safer, more economical ways. Combine this concept with speech recognition for even more powerful solutions. Envision a driver stating to his delivery truck “Package delivered to XYZ Company, route to next delivery location.”
