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Search Engine Optimization ensures your website fits the requirements set forth by each search engine for inclusion in their search directories – meaning, your website appears higher in search engine results that your competition. While many services are offered in the realm of search engine optimization (many nefarious) MetroplexInteractive only focuses on white hat techniques that are approved by major search engines including Google, Yahoo and MSN. Additionally, our search engine optimization delivers long lasting impact instead of short-term tricks that require constant effort (and cost). Does Your Website Structure Appeal to Search Engines?The layout of sections, pages, words, images and links are all critical components for ensuring success with search engines. Our experts view your site holistically to recommend an integrated approach for improving website structure to improve search engine results for your website. Then we go under the sheets to make sure the meta tags, headers, description and anchor texts follow search engine guidelines. Keywords and Keyword PhrasesSearch engines feed on content (words, images, etc) and we help you understand what will rank higher in search engine result pages. This includes an analysis of the keywords and keyword phrases within each page that should be designed to match the exact search terms used by your customers to find companies similar to yours. Relevant ContentContent relevancy seems obvious but is often elusive. Using our unique toolset we scour your website to analyze the words and concepts present and compare those with the products and services of your company. If a low relevancy ratio exists, we help you design improvements to your website content to increase relevancy which results in higher rankings in search engine result pages. Links and BacklinksLinks from your website to others and more importantly backlinks to your site are critical elements in increasing search engine results. We help you understand what types of links carry more weight with search engines and develop a customized plan for building links and backlinks for your site to drive increased traffic and better search engine results. Search Engine RegistrationThere are literally hundreds of search engines, but which ones will generate the most traffic for your website? Does a shotgun approach to the major search engines drive more traffic than a rifle approach to industry specific search engines? Which paid inclusion search engines are worth the cost? These questions and more are answered by our expert staff so that you know exactly which search engines are your friends, and which are wasting your time. |
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Metroplex Interactive - Search Engine Optimization, SEO, Search Engine Marketing
Search Engine Optimization