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MI Blog -
Social Media
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Most companies using social media now recognize the importance of integrating this powerful tool across sales and marketing, offline and online, for maximum impact. According to the chart below from MarketingSherpa - more than half of companies integrate social media with online and offline tactics.
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MI Blog -
Social Media
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Facebook recently deployed new features that make members’ personal data available to third party vendors (so far just Microsoft and Pandora music service) which understandably has upset many Facebook members. Further the process to disable this feature isn’t as obvious as some would like leading some to believe the difficulty is intentional. Surprisingly though, several corporations have complained that this new feature to share member data across third party vendors puts their corporate secrets at risk.
There’s an old saying about emails – don’t ever send in an email what you wouldn’t want posted on the bulletin board at work. That’s because emails
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MI Blog -
Online Marketing and Sales
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A recent social media study from Chadwick Martin Bailey and iModerate Research Technologies found that Facebook fans and Twitter followers of a particular brand are more likely to purchase those brands and recommend that brand to their friends. 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands after becoming fans and followers. Further, 51% of Facebook fans and
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MI Blog -
Social Media
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In 2007, 4 percent of retailers used social media sites like Facebook, Twitter or YouTube for advertising. In 2009, more than 50 percent of retailers use social media sites for advertising according to a survey by BDO Seidman. This year in particular, companies who are facing dismal brick-and-mortar sales are propping up store sales with excitement and buzz generated online via social media to drive in-store traffic. Here are a few examples of how companies are doing it:
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MI Blog -
Online Marketing and Sales
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Small businesses are more likely to leverage online advertising (including email marketing, social media, websites, etc) to generate business in 2010 with an expected economic turnaround providing resources and focus to market services and products. According to the survey by Vistaprint, while small businesses are more likely to use online advertising in 2010, many need assistance and education regarding the most effective options available to them online. Interesting bullets from the survey:
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MI Blog -
Social Media
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When you imagine a horse trainer you probably think of someone spending their days taking horses through various training exercises to ensure the horses execute their craft perfectly, such as speeding around barrels or cutting cattle from the heard. What you probably don’t think of when envisioning a horse trainer is someone sitting in front of a computer screen using social media tools to position themselves as an expert, increase sales, and engage customers. Here are three ways a non-tech savvy person can use social media tools to improve their business.
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MI Blog -
Social Media
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Still wondering if social media has infiltrated even the most personal and private areas of our lives? A recent survey from the Retrevo Gadgetology Report found that 1 in 10 people under age 25 admit to having responded to a text message while having sex. While the 25 and older age group are much less likely to engage in external communications even they are not immune: 6% admit they might respond to electronic interruptions during sex, 27% during a meal and 12% while in the bathroom.
Aside from texting while engaged with a partner, most all social media users admit to checking Facebook, Twitter and other social media outlets while in bed. 76% of those under age 25 admit to updating their status while in bed with their partner, while 48% of those over age 25 admit to doing the same. Surprisingly, 19% of millennials admit to checking or updating social media status while in bed with their partner.
Social media has become an extension of our everyday lives and thus we should expect it to be used in every activity, task or time of day. How does this impact the way we use our social media outlets and the messages we distribute on them? Does time of day change the kind of message we distribute?
For answers to these questions and to begin engaging your customers with social media contact us today. |
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MI Blog -
Online Marketing and Sales
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What can you learn from the top rated online retailers based on the 2009 satisfaction survey conducted by ForeSee? Plenty.
According to a recent ForeSee survey online retailers improved customer service ratings from 73 out of 100 in 2008 to 78 out of 100 in 2009.
Top 3 Online Retailers for Customer Satisfaction:
1. Netflix
2. Amazon
3. Avon.com and Apple
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MI Blog -
Online Marketing and Sales
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Email marketing has been proven to be a very effective and efficient advertising tools. If you are unfamiliar with it, email marketing refers to the process of sending emails with the intent of advertising products and services and typically comes in two forms: text emails and HTML emails, the later providing graphics and images. A recent StrongMail survey details how most companies plan to increase their usage of email marketing in 2010.
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MI Blog -
Social Media
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If you are familiar with Facebook you probably think of status posts being broadcast to friends, constituents, and family members. But what if you could use Facebook to help run your business operations? The fact is you can – and the best part is that it’s free.
How to Setup a Facebook Page for your Company
Facebook gives you the option to control who is in your network, who can view your status posts, and who can respond. For a company choosing to use Facebook to supplement operations I recommend creating a new Facebook Page that will be used specifically for your business operations. Set the privacy settings to ensure that only people in your network can view and respond to your status posts. Then invite your employees to befriend you on Facebook. Set rules of engagement to ensure your employees understand what is considered appropriate use of the Facebook Page. For instance, ensure they understand that all company related posts should be made to the company run Facebook Page and not their personal Facebook profile.
Running Your Business Operations with Facebook
Now that you are connected to your employees via your Facebook Page post status updates to drive the actions of your employees. For instance, use your Facebook Page for company announcements such as to notify employees that all travel expenses are due by the last week of the month. Or, describe the new product just rolled out and explain why customers may be interested in it. You can also post links to industry articles, press releases, and other information to ensure your workforce is up-to-date on the matters that impact your company.
Facebook offers an established, familiar platform that can be used to drive your businesses operations in a private, efficient and economical manner. Companies looking for a competitive advantage can leverage this free technology to make operations more efficient and effective. And in today’s economy, any tool that gives you a competitive advantage can be priceless.
Contact MetroplexInteractive to discuss how your company can use Facebook to run business operations. |
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MI Blog -
Social Media
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The Christmas season brings many wonderful traditions such as the Twelve Days of Christmas. According to tradition, a small gift is exchanged each day prior to Christmas day for 12 days. In Fort Worth, TX the wildly successful downtown shopping and entertainment district called Sundance Square has taken the Twelve Days of Christmas to Facebook in a new twist to engage customers.
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