Metroplex Interactive

Email marketing has been proven to be a very effective and efficient advertising tools. If you are unfamiliar with it, email marketing refers to the process of sending emails with the intent of advertising products and services and typically comes in two forms: text emails and HTML emails, the later providing graphics and images. A recent StrongMail survey details how most companies plan to increase their usage of email marketing in 2010.

HTML emails or graphical html emails are a type of electronic mail (email) that uses graphics, backgrounds, photos and fonts not normally available in a standard email format. The formal definition is: "HTML e-mail is the use of a subset of HTML to provide formatting and semantic markup capabilities in e-mail that are not available with plain text." HTML emails have become very popular because they enable advertisers to present marketing messages in a more compelling fashion with imagery, colors and fonts that mimic other advertising mediums such as a corporate web site, tv, billboard and print ads.

There are two major reasons why in today’s down economy you should use email marketing. First, use email marketing to steal customers away from your competitors because if you don’t, they will. Secondly, use email marketing to unlock the goldmine that resides in your existing customer base waiting for a reason to do more business with you.