MetroplexInteractive

Email marketing has been proven to be a very effective and efficient advertising tools. If you are unfamiliar with it, email marketing refers to the process of sending emails with the intent of advertising products and services and typically comes in two forms: text emails and HTML emails, the later providing graphics and images. A recent StrongMail survey details how most companies plan to increase their usage of email marketing in 2010.

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According to the survey, 69% of respondents state they will increase email spending in 2010. While increasing integration with websites and social media profiles is also major focus for these companies, leveraging new email marketing technology is also important. Video emails are expected to become more popular in the coming year as companies seek to increase relevancy and capture attention. New technology that converts videos to animated GIFs will make it possible to embed video in emails while providing a satisfying customer experience.