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MI Blog -
Social Media
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SMS, or text messages, have been used for advertising for several years. But as MMS enabled phones gain in market penetration advertisers are starting to use this media rich technology for advertising. MMS offers many more options for customer engagement since they allow photos and videos along with text. As video emerges as a powerful engagement tool (and search engine optimization technique) MMS is poised to be the tool of choice for marketers leveraging social media. A recent article from Aberdeen Research provides research on the adoption and likely uses of MMS.
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