Metroplex Interactive

A recent article at iTECH recently discussed ways in which less-than-truck-load trucking company Con-way is leveraging Twitter to assist with employee recruitment and in streamlining operations. Followers of the Con-way Twitter feed receive tweets local to their geographic region detailing open hauling jobs along with a link to find more information and to apply for the role. General positions are also sent via tweets to announce open positions with the fleet in order to attract qualified candidates. Con-way's use of Twitter is an excellent example of how companies can use this simple but highly effective social media tool for proactive distributed communication to employees, customers and partners. Using Twitter to attract job candidates significantly lowers the cost they might otherwise spend on sites like Monster.com.

 
The best way to view Twitter is as a communication medium that can be leveraged to accomplish the types of communications your company currently uses with employees, customers and partners. Exactly how and what communications will be distributed should be designed to meet the exact needs of the company, but this article proves that Twitter is not just for consumer brands but can also be used effectively in a business-to-business model.

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