Social Media Workflow and Governance PDF Print E-mail
Social Media - Social Media and Social Marketing

MetroplexInteractive Social Media Workflow and Governance Tool

Who’s Minding the Message?


As companies flock to social media site like Facebook and Twitter, who is managing the communication to customers, potential customers and partners? Are legal, governance, or regulatory issues being addressed? Where is the audit trail and who authorized posting “Team Pics from Happy Hour?”


MetroplexInteractive’s Social Media Workflow and Governance tool provides a highly customizable, easy to use, point-and-click solution to control where messages come from within the company and how they are distributed publically. These highly extensible tools are browser based and offer roles based access to submit, review and publish social media messages. Now, Bob in Sales can suggest posting about the 50% off sale, Cynthia in Marketing can select which social media sites get the message, John in Legal can edit and approve the message, and Dana can publish the message.

Typical Social Media Workflow


Roles based permissions allows for three different user types for better control:
• Creators:
   o Create social media posts and submit for review
   o Employees, Teams, Departments, etc
• Editors:
   o Review submitted social media posts, edit or decline if necessary, and approve
   o Marketing, Legal, Compliance, etc
• Publishers: Publish or delete social media post on selected social media sites
   o Web team or Executive Manager

Social Media Workflow Governance Tool



Customized Social Media Post Workflow


Because the MetroplexInteractive tool is highly customizable custom workflows can be created to match the needs of your organization. Consolidate all three roles to give a single individual the ability to create, edit and publish a post, or add multiple creators, editors, and publishers. The options are up to you to decide how they work best for your company.

Out-of-the-Box Screenshot

Social Networking Media Workflow and Governance Tool



Contact MetroplexInteractive for our Social Media Workflow and Governance tool.