Facebook, Twitter and MySpace Generate Leads and Extend Brand - How To Leverage Social Networking Sites - How to Leverage Social Media - Continued PDF Print E-mail
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Facebook, Twitter and MySpace Generate Leads and Extend Brand - How To Leverage Social Networking Sites
How to Leverage Social Media - Continued
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The best way to use social networking sites is to provide your existing and potential customers with a mechanism to communicate with your team, learn more about your products and services, and to keep customers updated on exciting changes within your organization. The tools tend to be less formal so include the personality of your organization to increase interest from perspective customers.

Things to consider:

  • How to track and convert new “friends” or “followers” to leads, then to customers?
  • What is the most efficient method for managing communications with friends/followers?
  • How can social networking and viral marketing be leveraged to garner attention and potential customers?

Interesting stats:

A recent report from http://www.whitepapersource.com/socialmediamarketing/report/ provides insight into the habits of the social networker:

Marketer's Use of Social Media Tools
Social Media
 % Respondents Using
Twitter
 86%
Blogs
 79
Linkedin
 78
Facebook
 77
Source: Social Media Marketing Industry Report, March 2009

 

Benefits of Social Media Marketing (% of Respondents, multiple response OK)
Benefit
 % Responding
Generated exposure
 81%
Increased traffic, subscribers, list
 61
New business partners
 56
Increased position in search rankings
 52
Generated qualified leads
 48
Reduced overall marketing expenses
 45
Helped close sales
 35
Source: Social Media Marketing Industry Report, March 2009

Copyright 2009


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