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PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans |
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Social Media -
Social Media and Social Marketing
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Forget who made a hole-in-one on Colonial’s famous #13 – the real hole-in-one is the technology surrounding the tournament. For years the PGA tour and its partners have focused on leveraging technology to enhance the spectators’ experience – whether on the course or on the couch. This year introduces even more offerings like player updates via Twitter and Facebook and video postings on YouTube. Here’s a quick run-down of the tech-packed tournament for one of the world’s oldest sports. |
Shot Tracker
Golf fans are an information hungry group demanding the latest scores and stats on things like yards driven, greens in regulation, longest drive and putting accuracy. Using global positioning technology (GPS), laser triangulation, and scores of volunteers following each player the PGA’s Shot Tracker system provides a bevy of rich information on every player of every tournament on every hole. A slick presentation makes the Shot Tracker perfect for the couch surfer or office-bound fan keeping track of their favorite players performance.
Social Networking – Facebook and Twitter
While the Shot Tracker and Fanzone remain the online meeting spot for PGA fans worldwide, the PGA is expanding to social networking to further engage its existing fans while expanding its reach to a new audience. The PGA can now be found on Facebook where they post interesting tidbits on tournament news, player performance, and post pictures and video links every day of tournament competition. Leveraging Facebook exposes the PGA to an estimated 200 million Facebook members – some who already know and love the PGA tour, others who are exposed for the first time to it. Twitter, the micro-blogging site instantly distributing small text-based messages (called tweets) to fans and blowout success of 2009, is now tweeting PGA updates with short messages such as “Singh now in lead at Colonial” to fans’ cellphones.
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