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PGA Tour Provides Twitter, Facebook, YouTube Options to Engage Fans - Engage Customers With Social Media |
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Social Media -
Social Media and Social Marketing
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YouTube and Podcasts
The PGA Tour is also leveraging already popular technologies such as YouTube to post videos highlights of tournament action each day and posting podcasts (small audio files for listening on iPod’s and PCs) to it’s PGATour.com website, iTunes, and other media outlets.
PGATour.com, Widgets, and Email Updates
Lastly, the PGATour.com website provides widgets, daily email updates, and audio and video news on tournament play. Widgets are small “boxes” that can be embedded in websites or blogs and provide real-time tournament data in a compact form.
Information on the Go with Mobile Versions
It is now possible to get all of the aforementioned solutions available in the palm of your hand via your web-enabled cell phone. Especially popular for cell phones are Facebook, Twitter and the mobile PGA Tour website found at http://mobile.pgatour.com. Fans on the go, or on the course, will appreciate access to stats, schedules, player information, scores and news. Ironically, as PGA fans continue to flock to mobile websites for information possessing a cell phone on the course at a PGA tournament is grounds for removal.
Keeping Fans Engaged
“Tools like Facebook, Twitter and YouTube keep PGA fans engaged,” according to Kelly Short, a technology industry expert who publishes the website KellyRShort.com to help small and medium companies increase sales, lower operating costs and automate business processes. “Fans follow their favorite players and really become a part of the PGA community, which enables the PGA Tour to extend their brand and offer advertising opportunities to sponsors.” But it’s not just about advertising dollars explains Short, “Customers are more demanding now and want more than just the core event experience – they want a multi-dimensional immersion in event action including web, mobile, social networking, and audio/video options.”
Copyright 2009
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